Archive for December 26, 2011

RAMJewels: My 2011 Retrospective

This is about the time when we all make New Year’s resolutions — whether we keep them to ourselves or declare them to the world. As I reflect on 2011, I am extremely grateful for my many blessings. Though my sales didn’t reach the level I had planned, I learned a lot through research, trial and error — and I’m continuing to learn. Here are some of my major takeways of 2011:

  1. Success takes time. What we usually perceive as the “instant success” of others is usually the culmination of hard work and time that we have not been privy to.
  2. I can’t measure my “success,” nor the time it may take me to reach it, by others’ standards.

  3. Know when to ask for help. As I struggle with the challenges of single-handedly running a creative business, I realize that I can’t do it all (design and produce handcrafted jewelry, photograph and optimize it for the Web, conduct marketing campaigns, including social marketing, take care of packaging and advertising, etc.) by myself and do it effectively. Knowing when and how to utilize external assistance will be key to improved productivity.
  4. Seeking advice from so-called “experts” is important but it is equally as important for me to follow my inner guide, my “gut,” that ultimately serves as my compass.
  5. Regardless of the challenges I’m confronted with, it’s imperative to maintain contact with, and solicit feedback from, my clients. It’s easy to become overwhelmed and hence not make time to communicate with those I’m trying to provide services to; the key here is making communication a priority.
  6. As is true of many things, less is oftentimes more. In an attempt to maximize my social network, I became a member of a number of craft directories and third-party Web sites, often duplicative in nature. But too much of a good thing is not good — particularly if it diffuses my energies. During 2012 my focus will be on minimizing the number of sites that I sell on, while optimizing my own social marketing networks.

I’d love to hear what you’ve learned over the past year and how you plan to apply what you’ve learned to your business in the coming year. Please feel free to share your comments.

Here’s wishing you all much success, peace and blessings for the coming year.

Rabihah

RAM Jewelry Designs December Blog Giveaway

I love red. It’s vibrant and exciting and well it’s very ’tis the season and all that jazz. There is something about red that puts a smile on your face, that makes you feel confident and sure. And what better way to brighten someone’s face but to give them a bit of red for the holidays? I have a whole collection of vibrant holiday-inspired jewelry on my Etsy site and you can get a chance to win one of them. Here’s a preview:
Red and Creme Bone Elephant earringsRed Coral and Carved Bone BraceletRed Bumpy Lampworked earrings

Here’s how to enter to win any of the items pictured or other bracelets/earrings in my Red and Cream collection. There is no purchase necessary.

How to Enter

  • Just go to my RAM Jewelry Designs Etsy Shop and take a look around.
  • Leave a comment with the name of your favorite item in the shop and the URL to it.

This will qualify as your entry. Only one comment per person; duplicate entries will be deleted. I also need your name and a way to contact you should you win.

Additional Entries
You can increase your chances of winning by doing the following:

  • Mention the giveaway with a link to this blog on any of your social network sites (Twitter, Facebook, etc). Each mention will qualify as a separate entry.
  • Become a fan of our Facebook Fanpage at: http://www.facebook.com/ramjewels and leave a message on our wall.

This giveaway starts on Wednesday, December 14th and ends on Sunday, December 18th at 11pm. The winner will be selected via random drawing and announced Monday, December 19th. US & Canada participants 18 years and older only may enter.

Tis the Season…for Red Gifts

Just in time for the holidays – my Red and Cream collection. I originally created these for a Delta Sigma Theta event (crimson and cream are their colors) I showcased at and the colors were so infectious that I was inspired to continue with the theme for Valentines Day and beyond.

Following is a preview of items in my Red/Cream or Crimson/Cream collection. They also make great holiday gifts.

Let me know what you think.

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