September is almost here and it’s been a while since my last blog post. Oh, I had every intention of writing at least once a week. But life got in the way. I’ve been preoccupied with the marketing aspect of my RAM Jewels, I’ve been agonizing over why sales aren’t as good as I would like, and I’ve been reevaluating my strategy or lack thereof in my attempt to rectify the situation. I know this is a continuous process for business in general and for micro-entrepreneurs in particular.
When I first started making jewelry, my intention (aside from having a needed creative outlet) was to utilize beads made by African cooperatives in the hope of supporting them and at the same time increasing awareness of their respective businesses and crafts as well as to promote the craft of handmade beads through my utilization of them in my own work.
Though the incorporation of recycled glass beads, sandcast glass, metal beads from the lost wax method, and other ancient beadmaking methods has always been an important part of my designs, I expanded my focus to include an array of gemstones and other types of beads from around the world. This is not necessarily a bad thing. But I find myself returning to why I wanted to make this a business in the first place. My fall collection tries to capture this. Here are some of my recent creations that are my signature style and that I hope to build upon in the future. Just click on the photo for detailed information on the item.
Please let me know what you think about the designs. I welcome your comments and thoughts.